Posted on Tuesday, August 13, 2013 by Business_and_Finance
Tina, the sole proprietor of a local Thai restaurant, wanted to increase her catering business, but didn't have the time to drive all over town.
Her solution? Focus on marketing to businesses in a nearby office tower. But - most large buildings have a "No Solicitors" policy, and the management won't give out a list of all businesses.
What to do?
Tina remembered that her local library offered a business directory, Reference USA. She consulted her librarian and found that Reference USA could provide a list of all businesses at a a single address. The librarian helped her create a mailing list - for free! Tina mailed off flyers to all 105 businesses at that building, and in two weeks she increased her ca