Developing a Blue Ocean Business Strategy

Posted on Wednesday, August 28, 2013 by Business_and_Finance

Blue Ocean Strategy

Blue Ocean Strategy  is a great book for those new or familiar to business strategy. The book focuses on developing value within a company to reduce competition. While this is not a unique concept, the methods laid out by the book are.

There are a variety of sequences and thought processes the book advocates for developing and executing a business strategy that avoids direct competition, while maintaining or improving profitability.

Also, the authors have created a websi