Posted on Tuesday, August 27, 2013 by Business_and_Finance
Blue Ocean Strategy is a great book for those new or familiar to business strategy. The book focuses on developing value within a company to reduce competition. While this is not a unique concept, the methods laid out by the book are.
There are a variety of sequences and thought processes the book advocates for developing and executing a business strategy that avoids direct competition, while maintaining or improving profitability.
Also, the authors have created a website that has a wealth of material involved in value innovation and can be found here